Privacy Policy

We respect the privacy of those who visit our web site and those who provide personally identifiable information. In accordance with this, please take note of the privacy commitment to our website users.

Our system logs and records your IP address, dates and times of site visits, the pages visited, type of browser and cookie information. This data is only used to measure the number of visitors to the site and will not be used to identify you.
Disclaimer

Full Privacy Statement

1. General
Our mission is the managing of the processes related to the sales of vehicles, parts and accessories, as well as servicing and complementary services, such as roadside assistance, we collect, process and store copious quantities of personal data from our customers on an ongoing basis.
In this regard, it is important that you read this Privacy Statement and understand our use of your personal data.
References to “Mercedes-benz”, “us”, “our”, “the Dealer” and “we” mean Colm Burns Commercials Ltd, and any associated companies from time to time.

1.2 Legislation
If you are unhappy with the way we have handled your personal information and wish to complain or if you simply want further information about the way your personal data will be used, please contact us by any of the following options:
Colm Burns Commercials Ltd
071 9160986
You have the right to lodge a complaint with the Office of the Data Protection Commissioner. To contact the Office of the Data Protection Commissioner, please use the following details:
Canal House
Portarlington
Telephone: +353 (0)761 104 8000
Email: info@dataprotection.ie
Fax: +353 57 868 4757
We collect personal data to provide our services to you. This data may be collected directly by our staff, our website, any applications used by us, or indirectly through a third-party service provider on our behalf.
We gather personal data, to market and sell our products and services, servicing facilities to you, our customer.

3. What do we use information for?
We will always give you the option not to receive marketing communications from us. We will never send you unsolicited ‘junk’ email or communications, or share your data with anyone else who might. We do not sell your information to third parties, but we do work closely with selected partners who help us to provide you with the information, products and services that you request from us.

Description

These details are not directly stored by us – but order reference number is maintained on the DMS.  The processing is necessary for the performance of a contract to which the data subject is party

Vehicle Financing / Leasing

We assist customers in obtaining vehicle financing and / or leasing from a variety of third parties such as Bank of Ireland Finance, AIB Leasing and Lombard.  The processing is necessary in order to take steps at the request of the data subject prior to entering into a contract to which the data subject is party.

Marketing to Potential Customers

Information is collected by our Sales, Service and/or Marketing staff when any customer, or potential customer, contacts the dealership.

This data is then sent to third party service providers such as Mailchimp and Mercedes-Benz.

The data subject has given explicit consent to the processing.

Where you are a customer:

Quality Improvement / Staff Training

All phone-calls, written communications and related details stored on our internal server.

These communications are stored for both quality improvement and staff training purposes.

The processing is in our legitimate interests in providing a high standard of services to our customers, by assessing the ongoing development and identifying areas for improvement.

In the event of a customer wishing to pay us with personal funds more than €10,000, a regulatory form must be completed containing personal data.

The processing is necessary for compliance with a legal obligation to which the controller is subject.

Change of Ownership Documentation

We process change of ownership documentation (i.e. vehicle registration certificates) for customers through the Revenue Online Service.  The processing is necessary in order to take steps at the request of the data subject prior to entering into a contract to which the data subject is party.

Safety Incidents / Product recall

We may use your personal data to contact you regarding an urgent safety measure and / or a product recall. The processing is necessary for compliance with a legal obligation to which the controller is subject.

Staff Data

For data subjects who are Employees of the dealership, we may use your personal data during our operations such as for human resources and payroll purposes.  The processing is in our legitimate interests as a private company as well as necessary for compliance with a legal obligation to which the controller is subject.

To enable us to support customers with sales and other enquiries

To provide vehicle support and services (for example warranty services);

To analyse, evaluate and improve our products and services so that your visit and use of our website, applications, customer service centre and authorised repairer network are more useful and enjoyable (we will generally use data amalgamated from many people so that it doesn’t identify you personally);
Processing is necessary for product development purposes (for example to improve vehicle quality, performance and safety);
Processing necessary for us to promote our business, brands and products and measure the reach and effectiveness of our campaigns
To contact you from time to time with marketing information (unless you object) if you have expressly indicated to us that you are acting on behalf of a business or where we have obtained your business contact details from our authorised repairer network or an online or public business directory. In relation to any such information we send by email or SMS, we will include an option allowing you to object to receiving future messages by unsubscribing;
To identify and record when you have received, opened or engaged with our website or electronic communications;
Processing necessary for us to operate the administrative and technical aspects of our business efficiently and effectively
For network and information security purposes i.e. for us to take steps to protect your information against loss, damage, theft or unauthorised access;
There are various circumstances where we may share personal data with other parties. Generally, this includes your representatives and our representatives, and some pre-advised third parties
• Roadside assistance service providers
• Mobility and car hire providers
• Market research and market analytics service providers
We take steps to ensure that any third-party partners who handle your information comply with data protection legislation and protect your information just as we do. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to anonymise your information or use aggregated none specific data sets where ever possible.
There are circumstances where we share your information with the manufacturer (or other companies within our Group) to fulfil orders, transactions, handle complaints or provide you with a service or information that you have requested.
Due to the international nature of our business, there may be some instances where your information is processed or stored outside of the EU. In those instances, we will ensure that appropriate safeguards are in place for that transfer and storage as required by applicable law.
Any party you have given us permission to speak to (such as a relative or friend), your motor insurance company and other people or companies associated with you;
Our employees and employees within Mercedes-Benz, and contractors including companies that provide services in relation to telecommunications and postage, data storage, document production and destruction, IT and IT security, customer loyalty programmes.
Other motor insurance companies, external advisors (such as solicitors and accountants) and auditors, other Mercedes-Benz Group companies, third parties with which we may choose to improve our processes, products or services or to investigate the possibility of new processes, products or services and prospective sellers or buyers if we decide to sell or buy any business or assets; and
The State department (i.e. The Irish Revenue) for the notification of change-of-ownership for a used vehicle, and/or transfer of leasing commitments. The Regulatory Authority, (i.e. the Financial regulator) for Anti-money laundering compliance.
Where we choose to have certain services provided by carefully selected third parties, we take precautions regarding the practices employed by the service provider to ensure your personal data is stored and processed legally and securely. We stipulate that such third parties shall have made every possible effort to achieve a state of readiness for GDPR.
As a car dealership we need to collect many categories of personal data (about you and other parties) for the purposes set out in this Privacy Notice.
Please note that information listed under one category may be used for the performance of a task or in relation to activities under another heading or as outlined under Section 3.

Customer Care

Type of Data

Name, Contact Details, Car Details, Phone Calls
Marketing - Name, Contact Details, Occupation, Car Details, Gender, Service History

Retention Period

We have a comprehensive record retention schedule. The retention periods differ depending on the purpose of the processing and the nature of the information. How long we keep data is primarily determined by how long we need it for the purposes we told you we were going to use it for, time periods set out in law and the period we need to keep it to defend ourselves against legal action.

Vehicle Details - Indefinitely (for the lifetime of the vehicle)